Virtual Homes Transitions to Independent Real Estate Agency Virtual Homes has announced its transition as a real estate agency – previously operating as RE/MAX Country Properties in New Hampshire and RE/MAX Innovations in Massachusetts. A technology provider since 2000 and an early Internet marketing adopter, Virtual Homes is emerging as an individual full service real estate company, branding itself with a distinct identity to match its innovative business approach.
Responding to today’s Internet savvy consumers, Virtual Homes uses a unique business model different from most real estate franchises. It combines the most sophisticated technologies, innovative strategies and experienced agents to take the real estate industry into the future. Fred Doleac, Broker/Owner said, “We are in a new real estate economy that must adapt to consumer trends. The key to a building a successful real estate company is providing exceptional customer service to agents and consumers.”
Virtual Homes offers a variety of online tools, including a virtual community website that provides local community information, “virtual visits”, school, demographic, home buying and selling information. Consumers may use this tool to search for properties, request relocation guides, and access a variety of other resources. Virtual Homes also offers it’s MLS Map Search Tool, an interactive online solution that allows people to quickly research properties by location and refine their search by price and other personal criteria. Consumers can evaluate properties by aerial view, as well as exterior and interior pictures – without having to visit the property. Virtual Homes has the only map-based search tool in New Hampshire and Massachusetts that provides access to the Multiple Listing Service (MLS) in both states.
“Today’s real estate buyers are an extremely technology-oriented audience and average around age 31,” said Lani Sanethong, Business Development Manager, “Our approach and technologies are attracting this younger demographic because we’re making the real estate process so much easier. We’ve incorporated the most cutting-edge – yet user-friendly – components into our business to effectively communicate with them through email, instant messaging, and text messaging. This differs from the mode of communicating with consumers, primarily face-to-face, from 10 years ago. ”
In addition to customer service, a key goal for Virtual Homes is to utilize technology, tools, training, service, and support to attract a new generation of Realtors who provide focused customer service to Internet savvy consumers. Virtual Homes recognizes that the key to success in the real estate industry is profitability, which is obtained through agent count or the company share of transactions. As an early adopter of integrating technology into the real estate process, Virtual Homes’ concept has evolved and its value proposition to agents has changed, becoming even more lucrative and profitable. Some of the key benefits to Virtual Homes’ agents include a virtual office concept that allows agents the flexibility to work from home, a powerful lead notification system, customer resource management, training, technical support, and brokerage services without any monthly fees. “The current thinking is that the real estate industry is in a horrible downturn and is going to take years for a turnaround,” says Doleac. “However, at Virtual Homes, we believe this to be a great opportunity. We’re ideally positioned to provide solutions for both the consumer and the agent.”
About Virtual Homes
Virtual Homes is a full service real estate agency that has integrated technology into the real estate process, providing innovative tools for their customers. Virtual Homes provides the highest levels of customer service, establishing confidence and trust, and ensuring that the clients’ best interests are represented. The agency’s team members have extensive industry experience, having worked at other leading real estate agencies for many years, and bring extensive depth and breadth of knowledge to their clients. The company had developed the Virtual Homes network of virtual community websites, VH LeadCentre (CRM), VH LeadAlert (Mobile Lead Notification) and VH MLS Map Search which provide the consumer and agents with the tools necessary to expedite the process of buying and selling real estate.
